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Services
 

Transforming ideas into distinctive products, collections, and production-ready solutions.

Every successful product begins with a strong idea, but transforming that idea into a cohesive collection requires creativity, technical expertise, and a clear development strategy.

I partner with emerging jewelry, accessory, and lifestyle brands to bring concepts to life through creative direction, product development, technical design, and production consulting. Whether you're building a collection from the ground up, refining an existing product line, or preparing designs for manufacturing, I help bridge the gap between vision and execution.

With a background in Industrial Design and a Master's degree in Jewelry from SCAD, I guide projects from initial concept through production, helping brands develop distinctive product identities, proprietary design programs, and scalable systems that support long-term growth.

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Concept Development

Helping brands define their visual language and product direction.

Jewelry Crafting Tools

Production Consulting

Supporting manufacturing, sourcing, and execution.

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Technical Design

Translating ideas into production-ready products.

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Collection Strategy

Building cohesive assortments and product programs.

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New York, NY.

© 2026 by Luisa Florez Herran.

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